Strategic Corporate Social Responsibility

 

What is CSR (Corporate Social Responsibility, 기업의 사회적 책임)?  How important is it?  How to practice it?

 

Well, there is no such thing as the right answers to those questions: Different people say differently.  For instance:

 

Perspectives on CSR

Conservative: Self-interest

Milton Friedman: The business of business is business.

Elaine Sternberg: A just business means just business.

Harold Geneen: The clearest ｅxpression! of CSR is to provide steady, well-paying jobs.

  

Liberal: Innate social responsibility

Ian Davis: The biggest contract [with the society]

      cf. Social contract by Jean-Jacques Rousseau

Craig Barrett: The business is bigger than the business.

 

Strategic CSR: Enlightened self-interest

John Elkington: Triple bottom line

Michael Porter: Strategic CSR

 

Practicality of CSR

Michael Skapinker: CSR is only as sustainable as the companies that practice it. 

YDA: If unavoidable, embrace it!

 

 

Right, it's not avoidable.  Really!

Then, make it a part of the management strategy.

Please read the attachment for more detail.

 

Strategic CSR 2012.pdf

Strategic CSR 2012.pdf

6.24MB